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JunoActive: Redefining Fitness and Fashion in the Twin Cities

by Amy Zellmer, Editor-in-chief (she/her)

Amy Zellmer by Amy Zellmer
March 7, 2025
in Spotlight, Uncategorized
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March 7, 2025
in Spotlight, Uncategorized

In the heart of the Twin Cities, where the spirit of innovation and inclusivity thrives, there’s a brand that’s revolutionizing the way we think about activewear. JunoActive, headquartered in Burnsville, has emerged as a trailblazer in the realm of size-inclusive fitness apparel, empowering women of all shapes and sizes to feel confident and comfortable in their own skin.

At the core of JunoActive’s mission is the belief that fitness is for every body. Too often, the fashion and fitness industries have propagated narrow beauty standards that exclude those who don’t fit into a specific mold. JunoActive seeks to challenge these norms by offering a diverse range of activewear options for women sizes XL to 6X. From leggings and sports bras to tops and swimwear, each garment is meticulously designed to provide both style and functionality, ensuring that women can move with ease and confidence during any activity.

One of the brand’s standout features is its commitment to quality and performance. Whether you’re hitting the gym, practicing yoga, or simply running errands, JunoActive’s apparel is engineered to keep up with your active lifestyle. Moisture-wicking fabrics, supportive designs, and thoughtful details make each piece a wardrobe essential for women seeking comfort and style in their everyday lives.

But JunoActive is more than just a clothing brand—it’s a movement. By advocating for body positivity and representation, the company is challenging the status quo and reshaping the narrative around beauty and athleticism. Through inclusive marketing campaigns and partnerships with like-minded influencers, JunoActive celebrates the diversity of women’s bodies and encourages them to embrace their unique beauty and strength.

Located in the vibrant Twin Cities, JunoActive draws inspiration from its surroundings and the diverse communities it serves. The brand’s commitment to inclusivity is reflected not only in its product offerings but also in its company culture and community engagement initiatives. From sponsoring body-positive events to supporting local organizations that promote wellness and empowerment, JunoActive is deeply invested in making a positive impact on the lives of women in the Twin Cities and beyond.

As JunoActive continues to grow and expand its reach, its dedication to inclusivity remains unwavering. With each new collection and every customer served, the brand reaffirms its commitment to empowering women to live their best, most active lives. In a world where beauty standards are constantly evolving, JunoActive stands as a beacon of acceptance, reminding women that fitness and fashion are not about fitting in but about standing out and embracing who you are.

Visit them online: www.JunoActive.com

Download the current issue of the magazine HERE.

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