Adding a speaking component to your business is crucial for wellness experts. The field of wellness is not just about imparting knowledge; it’s about inspiring change and fostering a connection to encourage a healthier lifestyle. Plus, when you add speaking to your business model you gain another way to bring in clients whether you’re a coach, teacher, studio owner, or practitioner.
Speaking engagements provide an unparalleled platform for this purpose. Here’s an exploration of why speaking is vital for wellness experts, along with three ways to get started.
- Establishes Authority and Credibility: Speaking engagements position you as an authority in your field. When you address an audience, you’re not just sharing information; you’re showcasing your expertise and experience. This visibility enhances your credibility, not only with your immediate audience but also within the broader wellness community. A well-delivered speech can establish trust and respect, two cornerstones in the wellness industry.
2. Personal Connection and Engagement: Wellness is inherently personal. Speaking engagements allow you to connect with your audience on a personal level. Unlike written content, a live speech enables you to engage in real-time, respond to immediate feedback, and adjust your message to resonate with your audience. This interaction fosters a sense of community and belonging, an essential factor in encouraging individuals to take proactive steps towards their wellness.
3. Broader Reach and Impact: Public speaking allows you to reach a broader audience than one-on-one consultations or small workshops. Whether it’s a seminar, conference, or online webinar, speaking engagements provide the platform to impact many people simultaneously. This not only maximizes your reach but also amplifies your impact on public health and wellness…and brings in new clients too!
Getting Started with Speaking in Your Wellness Business
- Identify Your Unique Message: Your unique message forms the cornerstone of your speaking engagements. What specific insights can you offer? What unique perspective do you bring to the table? This could be anything from a fresh approach to nutrition, a unique meditation technique, or an innovative yoga approach. Your message should be clear, engaging, and, most importantly, distinct.
- Develop Your Speaking Skills: Effective public speaking is an art. Consider taking speaking courses, hiring a coach or advisor, or joining groups like the National Speakers Association or Toastmasters to hone your skills. They have chapters in every state. Practice is key. Knowing the business of speaking is key. Start small, with local community groups or small workshops, and gradually build up to larger events. Remember, confidence and clarity in your delivery will significantly enhance your message’s impact.
- Leverage Social Media and Networking: Social media platforms are powerful tools for building your speaking profile. Share snippets of your speeches, create engaging content related to your speaking topics, and engage with your audience online. Networking is also crucial. Attend industry events, connect with other wellness professionals, and seek opportunities to speak at relevant events.
Importance of Interactivity and Actionability
When planning your speeches, many elements require focus to impact your audience. Two vital components include interactivity and actionability. Your audience should leave not just informed, but inspired to act. To achieve this:
- Encourage Audience Participation: Use interactive elements like Q&A sessions, live polls, or group activities. This engagement makes your speech more memorable and impactful.
- Provide Clear Action Steps: Each speech should conclude with clear, actionable steps. Whether it’s a daily wellness tip, a guided yoga flow, or a nutritional plan, give your audience something concrete to implement in their lives.
- Follow-Up Material: Offer follow-up resources such as handouts, online courses, or links to your blog. This material can help reinforce your message and provide further guidance. Plus, this is how you keep them in your sales pipeline.
Incorporating speaking into your wellness business isn’t just about sharing information; it’s about inspiring and connecting with people on a journey towards better health. By establishing your authority, creating personal connections, and reaching a broader audience, you can significantly amplify your impact in the wellness industry.
With careful planning, skill development, and a focus on interactivity and actionability, your speeches can become a powerful tool in your wellness toolkit.
Kristen Brown, CSP, is a bestselling author, keynote speaker, and energy hacker who charges up her clients by syncing up their body/mind/spirit for work and life growth.
